DeliverMe
DeliverMe
Apr 2023-Jan 2024
DeliverMe is a C2C grocery delivery platform which facilitates the delivery from any local shop to the mass markets using independent contractors as Personal Shoppers.
Start up idea | 4 members
UI/UX Designer & Paypal Integration
Problem focused-prototyping
Grocery shopping as a chore
A non-trivial amount of people regard buying groceries from physical locations as an unpleasant and overly time-consuming chore
Suboptimal alternatives
Though online grocery retailers generally offer greater convenience, preferences for specific items (often brands) still require physical trips to supermarkets.
Lackluster adoption of Gigeconomy in Germany
Many (young) people are looking for ways to earn money without being overly bound to a specific employer.
Solution focused-prototyping
Customer-focused
Provide an online platform where people can order every grocery from every shop with ease.
define custom shops
order very specific products
best possible price for their order
influence who is delivering their order
User-focused
Provide highly flexible and low barrier grocery delivery jobs.
fit on tight schedules of students/second job workers
No high entry barrier eg. having a car, degree etc
direct communication and payout
User Persona
“Family first, efficiency always"
Betty Zhang
Customer
#fulltime #mother #suburbanarea
Background
35-year-old full time lawyer
Mother of two children
Lives with family in suburban area
Values efficiency and convenience in daily routine
Goals
Save time on grocery shopping so she can focus on work and family
Ensure her family has access to fresh and healthy food options from trusted local stores
Reduce stress and simplify her daily routine by outsourcing tasks where possible
Frustrations
Save time on grocery shopping so she can focus on work and family
Ensure her family has access to fresh and healthy food options from trusted local stores
Reduce stress and simplify her daily routine by outsourcing tasks where possible
“I’m always up for a challenge and willing to put in the effort to get the job doen right.!"
Simon Brumer
Customer
#student #balance #flexible
Background
21-year-old university Bioinformatics student
Passion for technology and nutrition
Good at managing time and meeting deadlines
Has a car and valid driver's license
Goals
Earn extra money to help pay for his tuition and living expenses
Gain work experience and develop his customer service skills
Work in a flexible way that can accommodate his busy schedule as a full-time university student
Frustrations
Balancing his work with his studies and other commitments as a full-time student
Difficulty finding grocery delivery jobs close to his residence
Overview from Interviews
Problem interviews
To prototype our problem we interview German citizens from diverse professions. The shared concern about time constraints became more evident…
81% were interested in a service that could save time when grocery shopping
63% 2 or more hours a week on grocery shopping
54% challenges in balancing work and grocery shopping
Solution interviews
Importance of communication
No clear idea of how a fair pricing model can be developed
Potential trust issues between parties
Customisation of shopping list-specific dietary or brand loyalty
Competitors
Direct competitors
Taskrabbit
Flink & Getir
Instacart
Indirect competitors
Liferando
Uber Eats
Stationery Shops
Positioning
*Unlimited assortment
*Individual contrators (Shopper)
*Direct communication
MVP
The Buyer can select from known shops or add a custom one if the desired shop is not listed…
The Buyer can add individual items to their grocery list including quantity, brand and additional notes…
The Personal Shopper can browse through open orders and place a bid on the order according to their estimate of the required work…
The Buyer is notified of the bid on their order and can accept one of them…
The Personal Shopper is notified of their bid being accepted and can fullfill the order. When they are done, they can upload the receipt and are paid…
DeliverMe offers communication channels between the shopper and the buyer during the entire transaction…
Our features
User registration &profiles
Allow users to create accounts, providing essential details for personalisation and communication.
Delivery confirmation
Send notifications to users upon successful delivery, ensuring a smooth and reliable service.
Order status
Provide simple tracking order, allowing users to monitor the status of their orders.
Rating system &feddback
Implement a basic rating system for users to provide feedback on the service and rate their Personal Shoppers.
Real time communication
Integration a chat feature for users to communicate with their assigned Personal Shopper in real-time.
Auction model for delivery fee
Personal Shoppers can place a bid consisting of their fee and expected delivery time.
Prototype
Zoom background
Designed a Zoom background for our final presentation of the startup idea
What I learnt
There is always the need to understand the user in order to provide a valuable solution.
Researching the market and user’s behaviour is the key to shaping the design process.
Continuous feedback and iteration improves so much in your design work!!