Happy Birthday SOS
Happy Birthday SOS
May - Jun 2024
Our client Happy Birthday SOS asked for a refreshed look for their landing page, showcasing clearly their services and increasing Instagram traffic being one of their most active ways of update.
Website redesign | 3 members
Senior UI/UX Designer
How might we
Brainstorming…
Everything started with defining the right problem. We went through a discovery research process resulting with the problem space as shown in the picture.
Defining the problem
What our client asked:
Emphasize their brand identity in digital world.
Clear showcase of their services.
Increase Instagram traffic.
Elegant and modern design.
What we noticed:
Their current homepage was not effectively showcasing what they wanted.
Many customers were misunderstanding what they mainly offered.
They wanted to increase the traffic to their Instagram, where they featured most of their past projects.
User Persona
“With a demanding career and precious little time, I'd rather trust an event organizer to plan my girl's birthday in detail.”
Jolly Jane
Customer
#fulltime #mother #suburbanarea
Background
Age of 37
Lives in Munich
Busy work schedule
Spends most of the day in the office
Married with a 5 year-old girl name Hannah
Goals & Aspirations
ambitious and dedicated in her career
happy, memorable childhood for Hannah
reduce stress and spend more time with her family
Frustrations
manage her time effectively due to her demanding job
guilty for not always being available for Hannah
stressed to achiever balance on her responsibilities at work and home
User story
“ AS A
Parent,
I WANT TO
find full-package birthday service
BECAUSE
I would have more time to focus on my daughter rather than worrying about taking care of the party. ”
Set our objectives.
1. Enhance visual coherence & content consistency
2. Stronger first impression
3. A wow factor
Digital Wireframes
Our first initialization!!!
Got feedback from client!
Provided two versions to the client as shown in the embedded Figma file. Feedback from the meeting:
Carousel View in the 1st section
Discussed more on how to showcase all the services
Insta gallery in 1st draft looks appealing
Amazing work on the envelope idea
Loved the idea to add their Etsy service on
Usability testing
#visual coherence
“I like the colours palette and the drawings illustration. Looks elegant but also fun.”
“The banner is quite large on the PC screen”
#user flow/structure
“The services are clearly structured. I can see right away what are being offered. ”
“I can find right away their Instagram page to check for more information”
#animation
“The animation is so cool”
“I love the idea with the birthday card and DIY box”
“Would be nice if you also develop for mobile version. ”
Final Prototype
What I learnt
On this project I had the opportunity to work closely with our client ‘Happy Birthday SOS’. We were provided with a set of requirements which we followed throughout each step of the UX and UI experience. Emphasis on this project go on the importance of the way we communicate design decisions to highlight business goals.
Working for years in design simply makes you more motivated to grow more and more, share knowledge and be open to accept feedback as a way of perfecting your outcome!
Client is important to us as well as their user.